iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
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Find an Address By Phone Number

Have a phone number but need to find an address or a name associated with it? That's a common conundrum. Reverse phone lookups are your answer. Reverse phone services provide people with the information linked to a telephone number that they may have found on their Caller ID or elsewhere. In fact, increasingly, it isn't only the general public taking advantage of what reverse phone searches have to offer, but journalists, paralegals, and other professionals who include identity searches as a part of their jobs.

Reverse phone services are simple to use, and allow you to discover the name and the address linked to a given telephone number as long as you have the full number including its area code. Of course, the name called up in a service search isn't necessarily the name of the caller, but is instead the name registered with the telephone number itself, but it can often be an important clue for identifying who has been calling you.

Another popular way to use reverse phone services is to find the address linked to the number, in case you need to use snail mail or actually visit the address associated with the number. This may mean that you know the name of the individual or business associated with the number, but don't yet know the address.

Find an Address By Phone Number

In this case, reverse telephone searches can be doubly useful, as they can not only provide the address, but many will also provide a map to show where that address is located. Other reverse telephone services will also provide driving directions if you enter your own location into the search. Here is a site that allows you to find the owner of a phone number with free reverse lookup resources.

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Reverse Telephone Number Look Up - Find a Person's Name Using Their Phone Number

If you have missed a call from a number you do not recognize, or you are trying to catch some prank callers, then I am glad you are here reading this today. By the time you are done reading this article you will know the three steps you need to take in order to find out who the number belongs to.

1 - Understanding what a reverse telephone number look up is

Before I get into detail about how to use a reverse telephone number lookup service, I want to make sure you know exactly what this is. It is simple, it is a service that will allow you to enter any phone number you want (including the area code) and it will run through its computer database and find a match to the number you entered. If there is a match you will get the person's name and some other information such as the person's billing address.

Reverse Telephone Number Look Up - Find a Person's Name Using Their Phone Number

2 - Free or Paid?

One of the most common questions when it comes to reverse phone number lookups is whether it is best to use a free service or if a paid service is required. Well, it is always best to try out using the free service, but the chances of them actually having the number are rare because free services don't carry cell phone numbers. If the free service does not have the number then obviously you will need to move on to the paid service.

3 - What service should I use?

There are so many free and paid services out there it may be confusing figuring out which one you should use. Typically, you want to find a service that will return more than just the person's name. You want it to return the name, address, names of the family members, and even a map to their house. Once you find a service like that for a reasonable price you have found yourself a winner.

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5 Benefits of A Call Center to Your Business

Your business is growing and so does your base clientèle. Customers no longer originate from your neighborhood nor in one city only but now spread
across state borders and countries. Your staff experiences heavy influx of telephone calls. The company's phones lines gradually get congested. Customer
transactions suffer because they could not reach your office. As the manager, you know you must implement solutions fast or your business will suffer.

Under these conditions, it's time you switch to call center services.

A call center, equipped with the right call center software, offers the following essential benefits:

5 Benefits of A Call Center to Your Business

1.)ENHANCE CUSTOMER RELATION

Because callers can immediately connect to your office, they can transact business with no more waiting time. It eliminates wasted calls. It gives your
customers quick access to the information they want and thus results in improve relationship with them. And too often, because clients can reach your office
immediately, it enhances their perception of your company. You getter more customers, more deals, more revenues.

2.)IMPROVE EFFICIENCY

A call center allows staff to deal with more customers at any a given time.
Richard Burgess, CEO of a large pharmaceutical company can attest to this. " The rapid growth of our company entails more doctors calling for prescription
drugs and customers asking for product description. Our staff cannot handle this increasing volume of callers. A call center services solved our dilemna.
Now, our personnel can take the growing calls and dispense the necessary services in less time, making customers happy. This translates to greater overall
efficiency."

3.)MINIMIZE EXPENSES
With call center that has the right call center software, the same number of staff will be able to handle more calls. Sarah Danitz, an insurance company
manager, has this to say, " We would have incurred large overhead expenses if we hire additional personnel to handle incoming calls. Instead, we turned to
call center. It satisfactorily meets our demand. And we were able to save money in the long run."
As you can see, you need not hire additional personnel or install extra phone lines to meet caller volumes.

4.)DISPLAY STATISTICS

In an ordinary helpdesk, your office can not track the number of calls you receive each day, how many of these calls were positively resolved, how many
callers turn away,etc. A call center makes these statistics available so you will know measures to take in order to improve your business.
"We didn't take any interests on our calls in the past, " says Michigan-based farm tools company owner Chris Laverdale. " But with a call center giving us
these data, we see some patterns and seek ways for improvement. These call center statistics are really helpful."

5.)BETTER OFFICE COMMUNICATION HANDLING

A call center, aside from handling live calls, can also process emails. In addition, it can handle fax, web-based queries, web-cam conferencing, Instant
Messaging, and other means of communication for the company.
" Our struggling staff could hardly deal with the number of calls we receive, and we hardly have time for incoming emails. A number of deals were lost
because we neglect emails. But now, we know better. Our call center which has an excellent call center software, processes our calls and emails. Now, we
receive favorable business transactions out of these emails."

These are just some of the many benefits your company can enjoy from a call center.

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How To Open a Speech or Presentation

At a recent corporate storytelling workshop for Microsoft, I was asked a question that I hear frequently: "How do I open my speech?" Several others in the room agreed that the first two or three minutes of a speech are often the most awkward.

Is it that way for you, as well? Do you have a hard time getting started, but once you get going, you're all right? If so - welcome to the club.

In this article, I'm going to share what has worked for me and helped me build a lucrative speaking business. I'll also share the results of my research into what transforms a good speech into a Dynamite Speech.

How To Open a Speech or Presentation

I used to have a lot of anxiety before I gave a speech. I knew most of what I was going to say - not word for word - but in general. I knew what stories I was going to tell and what quotes I was going to use, and the overall sequence of things. What freaked me out was what I was going to say first.

I knew that telling a joke was out of the question because I can't remember jokes. Plus, any rule that is supposed to work for everyone - such as "always open with a joke" - is obviously a stupid rule! If there is one thing that I've learned from my own experience as well as from other speakers, it's that there is no ONE single way that works for everyone.

One day I was at the theater, sitting in the audience waiting for the curtain to go, and I had a revelation. I remembered all of the plays I had acted in and how the first line of each play was specifically chosen to set the stage for everything that came after it.

That got me thinking about the most powerful speeches I'd ever heard. They all started out with something meaningful. They didn't start with the speaker thanking anybody or talking about how wonderful it was to be in Buffalo, New York in January (because it's cold as heck). The first words out of their mouths were meaningful. They said something provocative or asked a provocative question.

I also realized that while I'd seen people start out with loud rock or disco music as they ran up the aisle from the back, for me, the most powerful openings were simple and direct.

Here are a few options for opening your speech, taken from my Dynamite Speech System.

Opening #1 - The Provocative Statement or Question Opening

Walk out to the center of the stage or room. Stand still and get centered. Let the silence sit there for a few seconds to build anticipation. Then, make a provocative statement such as: If you want your content to stick, emotion is the fast lane to the brain.

Another option is to ask a provocative question such as: When you give a speech, do you talk too much?

Notice how each of those statements is a bit contrarian. I love to combine two elements that are logical opposites. They make you think. The idea that you will get content to stick to the brain with emotion is illogical. The idea that you can talk too much while giving a speech is provocative.

What can you ask or say as your opening that will set up one of the main points of your speech? After you say it, pause. Let the statement or question hang there in space. Then move on.

Opening #2 - The Quote Opening

Find a provocative quote that seamlessly introduces your main point or premise.

Opening #3 - The Story Opening

Start by telling a story. Stories are an immediate attention grabber and activate your listeners' imagination. Make sure you choose the right story to open with. It can't be too dramatic or hilarious. Your Crucible and Imbroglio stories need to go in the middle of your speech. Choose a story that makes one of your main or the main point of your speech. You may begin the story up front, take it through to Step 4 - Encounter the Obstacle, and then stop. You can then close your speech with the resolution of the story, beginning with Step 5 - Overcome the Obstacle. Another option is to tell the entire story, make the point and then move on.

Opening #4 - The Rapport Builder Opening

If you've done your homework and used a pre-program questionnaire to discover the issues your audience is facing, you can open with a few statements that let them know that you understand their pain. Three or four sentences that address their current situation are all that you need to create a bond and let them know you're not going to give a generic rah-rah speech. Perhaps you can mention the name of someone in the audience who you spoke to on the phone before the meeting or conference. Then, give a speech that customizes your concepts and solutions to their needs and issues.

The main thing I want you to consider for your opening is to start strong. Know exactly what you're going to say. Don't waste time with chitchat about the weather or the city you're in. Get right to it. Surprise them. Shock them. Make them think.

I also don't believe that it's necessary or effective to thank the meeting planner up front. If you're going to do that at all, do it at the end.

What has worked for me is to memorize the first three or four sentences of my speech and to use the same opening over and over. Knowing exactly what I'm going to say and precisely how I'm going to deliver those lines, gives me confidence.

It helps that the words I say are part of my branding. If you've ever heard me speak, you know that there are a number of power phrases - provocative statements if you will - that are consistent from speech to speech and audience to audience. I don't make up something new every time and I don't mess with what works.

If you've been asked to deliver a sixty-minute keynote speech, every minute counts. The first sixty seconds is critical to how your audience perceives you. My advice is to write and memorize your opening. Deliver it the same way time after time. Tweak it when necessary until you have it down to the precise statement that creates the effect you're looking for.

Open strong and close with confidence.

How To Open a Speech or Presentation
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Doug Stevenson, president of Story Theater International, is the creator of The Story Theater Method and the author of the book, Never Be Boring Again. He provides keynotes speeches, corporate training and individual speech and story coaching.

His 10 CD - How to Write and Deliver a Dynamite Speech audio learning system, is a workshop in a box. It contains an 80-page follow along workbook. Learn more at: Dynamite Speech Home Study Course

Some of his clients include: Microsoft, Hewlett Packard, Century 21, Volkswagen, Oracle, The Department of Defense, GlaxoSmithKline, The American Medical Association, The Irish Management Institute, Amgen, The Denmark Ministry of Finance, UPS, The Internal Revenue Service, The National Education Association and many more.

Doug can be reached at 1-800-573-6196 or 1-719-573-6195 or at: http://www.storytheater.net

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Why Is the Internet Important?

What do you think about when you think about the Internet? Some may think of the Internet as a place to email, or visit social networking websites such as Facebook, Linkedin, MySpace or Twitter. Some use the Internet for maps, directions, to locate a business or find out about a business. Some use the Internet for games, entertainment such as itunes, movies or concert tickets. Some use the Internet for shopping or comparing prices. The good news is there is a lot of information on the Internet. The Internet is important because it is a global resource. If it exists it probably is on the Internet. Access to information is free which allows everyone to be informed and knowledge of that information can make you powerful.

The Internet is important for everyone to understand and use. There is information that is useful in school, your personal life and business. Many businesses are on the Internet exclusively and support real world businesses. A search engine such as Google provides access to that information. The key to using Google is to understand how it works. A question or using key words will give you results. The better the question or choice of words will generate better results. The more precise question will generate an answer that will be valuable and useful. How do you create a precise question? It is trial and error! You need to practice and you will develop the required skills to develop better questions. As you use your search engine (Google), write a question or use the words you are searching and see if you like the results. Now is the time to start learning about the Internet by using it to find information.

Why Is the Internet Important?

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Audio Conferencing Tips and Etiquette

Audio conferencing refers to any situation in which multiple parties are permitted to listen into or participate in the audio portion of a phone call. These can be designed in two ways. Either the person organizing the call phones the other participants and adds them into the call, or the participants call into the conference themselves.

This is done by dialing in to a specialized kind of equipment called a conference bridge, or by using a phone number set up specifically for the purpose. Because most companies don't own conference call equipment themselves, they use a service provider to arrange their conference calls. These providers maintain the conference bridge, as well as providing any phone numbers needed for access to the conference call.

Businesses use conference calls on a daily basis for remote meetings. These can be either internal to the company, or with parties outside the business. It's common to use audio conferencing for meetings with clients, sales presentations, updates, project meetings, and training. Conference calling has the power to reduce the cost and frequency of travel, and permits workers to stay in the office for meetings.

Audio Conferencing Tips and Etiquette

Audio conferencing is also being used increasingly more often in conjunction with web conferencing. This allows a video or multimedia aspect to be added to the meeting. In cases where audio conferencing is being used to assist with presentations, this can be very valuable. Conference calls have also been used with podcasts and social networking. This may seem like it's outside the realm of business, but many companies are now using these kinds of functionality as marketing strategies.

If you're interested in using audio conferencing in your business, here are a few tips to help you succeed:

- Make sure that you understand the functionality that you'll need for your particular call. Conference call service providers offer lots of options, like call recording, tracking the people who've been involved in the call, and multimedia services. You'll need to arrange for all the appropriate features your call will require in advance.

- Organization is key. Be certain that your audience knows when the call is going to happen, where to dial in, and has a reasonable idea what you're planning to address. Nothing bogs down a meeting or presentation like disorganization.

- Use conference calling the smart way. Audio conferencing has the power to save you time and money, while increasing productivity, by bringing distant offices together while minimizing travel. Plan your calls so that you'll be able to get the maximum benefit out of these advantages.

- Avoid using mobile phones for audio conferencing. Their signals and sound quality aren't reliable enough, and can cause problems for everyone. You should be able to hear and speak clearly on any phone you use.

- Conduct a roll call. This makes sure that everyone is present before you begin.

- Remind participants in your conference call to identify themselves before speaking. On the phone, it can be hard to identify the speaker by voice alone, and there are no visual cues to help. Saying who's speaking avoids confusion.

Audio Conferencing Tips and Etiquette
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